Keith B. Martin
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74186 Santa Rosa Circle Palm Desert CA 92260 (760) 408 - 4867 keith@keithmartin.com |
Executive ProfileHighly qualified hands-on leader with a 25 year track record of outperformance. Effective leader with the proven ability to build successful and profitable radio stations. Ability to reverse negative sales trends, control costs, maximize productivity, develop people, and deliver multi-million dollar profit increases. Strongly focused on solutions as a turnaround specialist. Subject of feature story in Inc. Magazine,
Professional ExperienceTop Ten Company LLC - President / CEO February 2007 - PresentStarted company that owns and maintains websites for major cities in the United States and Canada. Created concept and brought to market coordinating Web developers, SEO analysts and market analysts. Achievements:✈ 40% Revenue increases year over year
✈ Became profitable within 6 months
✈ Expanded to 52 cities
✈ 88% Profit Margin
Morris Communications - General Manager, November 2003 - January 2007KDGL-FM, KCLB-FM, KKUU-FM, KNWZ, KNWQ, KNWT, KXPS, KFUT - Palm Springs, CaliforniaRecruited to stabilize stations and turn a profit. Met with staff and developed a plan to cut expenses, increase sales, and improve business relationships. Hired and trained new sales staff, cut costs. Successfully managed a multi-million dollar turnaround. Achievements: ✈ Obtained 23% profit margin in the first year
✈ Multi-million dollar profit by year three
✈ Tripled sales in three years
✈ # 1 Cluster - Miller Kaplan
Infinity Broadcasting - General Manager, November 2000 - October 2003KEZN- FM, Palm Springs, CaliforniaRecruited to reverse downward sales trend. Got on the street and lead by example. Hired and trained new sales staff, raised rates, developed creative sales packages, trip packages, and managed sold-out inventory. Achievements: ✈ Record sales for 2001 , 2002 ,2003
✈ Reduced expenses and improved collections
✈ # 1 Miller Kaplan
Commonwealth Communications - General Manager, Nov. 1999 - Nov. 2000KRLT-FM KOWL-AM Lake Tahoe, CaliforniaRecruited to reverse losses and downward sales trend. Immediately cut expenses, hired and trained new sales staff, developed sellable packages, and created positive environment to maximize productivity. Achievements: ✈ Reversed three year down trend in revenues
✈ Reduced operating expenses by 30%
✈ Doubled profit margin
✈ Reduced over 60 day receivables from 20% to 1%
21st Century Communications - President, Sept. 1990 - Oct. 1998KKGB-FM Lake Charles, LouisianaPurchased underdeveloped station in a potentially good market. Responsible for all staffing and training, policies and procedures, setting budgets, customer relations, sales and administration. Developed and implemented an operational plan and strategic cost cutting that resulted in profitable operation in only two years. Instituted an on-going training program that improved all aspects of customer service and sales. Achievements: ✈ Reduced operating expenses by 25%
✈ Became profitable by the second year
✈ Increased sales consistently every year
✈ Upgraded station from Class A to Class B
✈ Sold station for significant profit
Commonwealth Communications - General Manager, Aug. 1986 - Sept. 1990KYXI-FM Yuma, ArizonaRecruited to put new frequency on the air. Evaluated company on growth potential. Required hiring and training staff, marketing the station to the general public and local business community. Achievements: ✈ Achieved operating profit in just seven months
✈ In two years became top billing station in the market
✈ Highest commercial rates in the market EducationMBA, Finance State University of New York at Buffalo BS, Management State University of New York at Buffalo OtherLicensed Pilot , President of Coachella Valley Radio Broadcasters Association |